论学术期刊的媒体融合策略——基于技术、组织、主体三个层面的分析

On the Media Integration Strategies of Academic Journals:Analysis Based on the Three Levels of Technology,Organization and Subject

近年来,媒体融合成为中国传媒业界的努力方向,成为传播学界的研究热点。作为学术成果、学术信息传播的重要载体,学术期刊媒体融合乃大势所趋。学术期刊可以基于技术、组织、主体三个层面开展媒体融合:基于技术层面推进媒体融合,建设学术期刊网站,借力学术期刊数据库,打造新媒体出版平台;基于组织层面推进媒体融合,促进同一主办单位的学术期刊之间的融合,不同主办单位的学术期刊之间的融合,学术期刊与其他传播媒体的融合;基于主体层面推进媒体融合,实现编辑内部的融合,编辑与作者的融合,编辑与读者的融合。

In recent years media integration has become a direction of efforts for China's media sector as well as a research hot spot in the circle of communication studies.As an important communication vehicle of academic fruits and information,academic journals'media integration is a trend.Academic journals can have media integration realized at the three levels of technology,organization and subject:based on technology media integration is pushed ahead,academic journals'websites are constructed,and new media publishing platforms are built via the data banks of academic journals;based on organization media integration is advanced between academic journals hosted by both the same institution and the different institutions as well as between academic journals and other communication media;based on subject,media integration is realized within the editorial office,between editors and authors,and between editors and readers.