浅析国内综艺节目对地域文化传播的影响--以综艺节目《声生不息》和《新游记》为例

Analysis of the Influence of Domestic Variety Programs on the Communication of Regional Culture-Taking Variety Shows The Sound of Life and New Journey as Examples

近年来,随着国家对于文化交流的重视,越来越多的综艺节目开始将目光转向我国丰富的地域文化。而地域文化类综艺节目的出现也向大众展示了我国不同地域间文化的独特魅力,这对于我国的地域文化传播有着重要的意义。但综艺节目在助力地域文化传播的同时也带来了一些新的问题。该文就近期热播的《声生不息》和《新游记》地域文化类综艺节目为例,具体分析国内地域文化类综艺节目对于跨地区文化传播的影响,以期为传播地域文化提供参考。

In recent years,with the country's emphasis on cultural exchanges,more and more variety shows have begun to turn their attention to China's rich regional culture.The emergence of regional cultural variety shows also shows the unique charm of different regional cultures in China to the public,which is of great significance for the spread of regional culture in China.However,variety shows have brought some new problems while helping to spread regional culture.This article takes the recent popular regional cultural variety shows such as The Sound of Life and New Journey as examples to specifically analyze the impact of domestic regional cultural variety shows on cross regional cultural communication,with a view to providing reference for the dissemination of regional culture.