乡村振兴背景下特色农产品品牌设计研究与实践

Research and Practice on Brand Design of Characteristic Agricultural Products under the Background of Rural Revitalization

乡村振兴背景下的特色农产品品牌设计属于一种无形文化资产,能够深刻体现农村地域文化和人文精华。随着文化产业的不断发展和进步,国家相关政策对特色农创服务业扶持力度的持续加大,农创产业和品牌设计的研发逐渐成为关注热点。该文分析特色农产品品牌设计研发过程中的突出问题,并兼顾彰显农村地域特色和增加经济效益阐述具体研发策略,以期为特色农产品的传播与发展提供创新路径。

The brand design of characteristic agricultural products under the background of Rural Revitalization is an intangible cultural asset,which can deeply reflect the rural regional culture and human essence.With the continuous development and progress of the cultural industry,the support of the relevant national policies for the characteristic agricultural innovation service industry continues to increase,and the research and development of the agricultural innovation industry and brand design has gradually become a focus of attention.This paper analyzes the prominent problems in the process of brand design and R&D of characteristic agricultural products,and expounds the specific R&D strategies,with a view to providing innovative paths for the dissemination and development of characteristic agricultural products.