基于国际中文教育的中国文化推广策略研究

Research on International Chinese Education and Chinese Culture Promotion Strategy

随着我国综合国力的提高,加之国家对国际中文教育事业的大力推动,在全球范围为汉语爱好者提供学习平台,中国文化的吸引力不断提升。这使得中国文化为世界文化带来新的生机和活力,因此中国文化对外推广迫在眉睫。提供行之有效的推广策略将助力中国文化的对外推广,使中国优质文化内容“走出去”。

With the improvement of China's comprehensive strength and the country's strong promotion of international Chinese language education,it provides a learning platform for Chinese language lovers around the world,and the attraction of Chinese culture is constantly increasing.This makes Chinese culture bring new vitality to the world culture,so it is urgent for Chinese culture to be promoted abroad.Providing effective promotion strategies will help the external promotion of Chinese culture and make high-quality cultural content"go global".