泛娱乐化思潮解构大学生主流价值观的逻辑理路与应对策略

On the logic and coping strategies of deconstructing the mainstream values of college students by the trend of pan-entertainment

形塑泛娱乐化思潮的共生逻辑包括价值逻辑、资本逻辑、媒介逻辑和行动逻辑。泛娱乐化思潮对大学生主流价值观的解构机理包括:价值场域上以空心化议题抽离意义感;内容生产上以虚幻化现实物化获得感;话语表达上以浅层化体验钝化认知感;媒介传播上以娱乐化导向模糊边界感;关系生产上以断裂化结构消解认同感。从意义再生产的视角出发,应对策略可从四方面展开,即以德为本的核心价值观引领、融入日常的美好生活教育、变革话语的文化创新传播、关系认同的数字空间生产。

The symbiotic logic that forms the trend of pan-entertainment includes logic of value,capital,media and action.The deconstruction mechanism of the trend of pan-entertainment to the mainstream values of college students includes:hollowing out the sense of meaning in the value field;the cognitive sense is impaired by superficial experience in discourse expression;the entertainment orientation blurs fuzzy sense of boundary in media communication;fractured structure dissolves identity in the production of relationships.From the perspective of meaning reproduction,coping strategies can be carried out from four aspects,namely,the guidance of core values based on morality,the integration of daily education for a better life,change of discourse in the cultural innovation communication,and the digital space production of relationship identity.