粤港澳大湾区视域下的文旅融合发展研究——以汕尾地区为例

A Study on the Integrated Development of Culture and Tourism from the Perspective of the Guangdong-Kong Kong-Macao Bay Area——A Case Study of Shanwei

文旅融合是我国以及世界各国当下旅游发展的重点方向,随着产业发展的升级换代,这一趋势愈发明显。对文化内涵和价值的发掘是旅游创新和特色发展的重要手段,也是传播和弘扬中华文化的有效路径,因此,文化和旅游的结合既是当下产业融合发展的大势所趋,也是对习近平总书记“文化强国”政策的高度响应。汕尾地处沿海,毗邻深圳,并且是粤港澳大湾区的一员,有着天然的区位优势和海洋旅游资源,加上其还拥有丰富的红色文化根基和古文化、地方文化,抓住“深汕合作区”和“深圳都市圈”等利好政策,采取文旅融合的方式全力融入“粤港澳大湾区世界级文化旅游目的地”的打造中,将是汕尾未来经济发展取得突破的关键和可持续发展之道。

Cultural tourism integration is the key direction of tourism development in China and other countries in the world.With the upgrading of industrial development,this trend is more and more obvious.The excavation of cultural connotation and value is an important means of tourism innovation and characteristic development,and an effective way to spread and promote Chinese culture.Therefore,the combination of culture and tourism represent the general trend of the current industrial convergence and development,and also a high response to General Secretary Xi Jinping's policy of“cultural power”.Shanwei is located in the coastal area,adjacent to Shenzhen,and is a member of Guangdong,Hong Kong and Macao Bay area.It has natural geographical advantages and marine tourism resources.In addition,it also has rich red cultural foundation,ancient culture and local culture.We should grasp the favorable policies of“Shenzhen Shantou cooperation zone”and“Shenzhen metropolitan area”,Taking the way of cultural tourism integration and fully integrating into the construction of“world-class cultural tourism destination of Guangdong,Hong Kong and Macao”will be the key and sustainable development way for Shanwei’s future economic development.