亲子游游客出游意愿及行为特征影响分析

The Family Travel Intention and Behavior Analysis

以芜湖市亲子游市场为研究对象,运用交叉分析法对问卷调查的数据结果进行数理统计,继而分析了数据中2022年上半年亲子游市场的游客出游意愿及行为特征。结果表明,芜湖市亲子游市场或将重新洗牌,长途旅行减少,极有可能迎来本市及周边城市近距离亲子旅游聚集状况,尤其是在周末旅游小高峰或短期节假日小高峰,以自然和休闲为主题的两种旅游类型将迎来新一轮热潮。

Based on the questionnaire survey data,mathematical statistics and cross analysis,this paper studied the influence of parent-child travel intention and behavior after the emergency.It is found that within 3-4 months after the emergency,the number of family tourists with travel intention is the largest,also the travel intention is stronger than any other types of tourists.After the emergency,the family travel mar-ket in Wuhu may be reshuffled,and long-distance travel will be reduced.It is probably to usher in the gathering of close-range family travel in this city and surrounding cities,especially during the small peaks of weekend travel or short-term holidays.Two types of leisure-themed tourism will usher in a new round of upsurge.