高校园区内社区团购运营的发展思路

Research on the Development of Group Buying Operation in College Campus

在新冠肺炎疫情肆虐期间,社区团购依靠其独特运营优势以极快的速度获得市场认可,美团、拼多多等互联网巨头陆续涌入社区团购行业建立各自专业化运营平台,从而带动整个行业进入快速发展阶段。学生群体作为时下互联网消费的主力军是社区团购发展过程中绝不可忽视的市场之一,所以校园成为了零售市场一片待开发的蓝海。因此,分析社区团购当前所具备的比较优势和面临的经营风险,并为其向高校园区扩展业务发展规模提出相应建议。

During the outbreak of COVID-19,community group buying gained market recognition at an extremely fast speed relying on its unique operational advantages.Internet giants such as Meituan and Pinduoduo have successively poured into the community group buying industry to establish their own professional operation platforms,thus driving the entire industry into a rapid development stage.As the main force of Internet consumption,student groups are one of the markets that cannot be ignored in the development of community group buying,so campus has become a blue ocean of retail market to be developed.Therefore,this paper analyzes the current comparative advantages and business risks faced by community group buying,and puts forward corresponding suggestions for its expansion of business development scale to university parks.