内地人与港澳人的幽默风格偏好——基于CSM量表的调查分析

Humor Style Preferences of China's mainland and Hong Kong and Macao:Evidence from CSM Analysis

使用幽默风格标志量表(CSM)对内地人和港澳人的幽默风格偏好及其与性别、年龄的关系进行了调查研究。以线上自愿参加形式收集到303份内地问卷和93份港澳问卷。验证性因子分析和其他心理测量特征相关数据分析表明,中文版CSM问卷的构念维度符合中国文化语境,适合在中国人中使用。样本分析表明,内地人更多使用善意、搞笑、机智、讽刺和愤世型幽默,男性比女性更多偏好反语、讽刺、嘲弄和愤世型幽默,而港澳男性比女性只在反语和嘲弄型幽默风格上有显著差异。内地人幽默倾向随着年龄的增长而降低,但港澳人年龄和幽默风格之间没有显著相关性。本文从中国传统文化和现代社会发展趋势等方面对内地和港澳幽默风格异同进行了探析。

This study was the first attempt to use the Chinese version of Comic Style Markers(CSM)to assess the humor style preferences of China's mainland and Hong Kong&Macao and the correlations with gender and age.The data was collected online from 303 participants in China's mainland and 93 in Hong Kong&Macao.Confirmatory factor analysis and other psychometric property tests all indicated acceptable model fit of the observed data and thus proved its suitability to use in Chinese context.The major findings indicated that the aggregate sample had the highest preferences in benevolent humor,fun,and wit styles and the least preferences were sarcasm and cynicism styles.China's mainland participants tended to be more frequently engaged in benevolent humor,nonsense,wit,satire and cynicism than participants from Hong Kong&Macao.Men used more irony,satire,sarcasm and cynicism than women in China's mainland,whereas men had higher preference just in irony and sarcasm than women in Hong Kong&Macao.Fun,nonsense and cynicism tended to decrease with age in China's mainland while there was no significant correlation between age and comic styles in Hong Kong&Macao.Discussions of the similarities and difference in terms of Chines traditional culture and social development were carried out and future research domains were suggested.