商品系列化包装设计的分析与研究

Analysis and Research on Serialized Packaging Design of Commodities

随着全球经济的快速发展,市场经济规模不断扩大,各种琳琅满目的商品遍布整个市场,各种各样的宣传广告吸引人们的目光,商品的多样化也使得商品的设计极具挑战性。加上人们生活水平的提升和审美能力的提高,商品要想在激烈的市场竞争中站稳脚跟,想要靠包装吸引消费者,勾起其购买欲,系列化包装设计的特点在其中就有非常大的优势。本文阐述了商品系列化包装的特点以及应用,对商品系列化包装做出研究和分析。

With the rapid development of the global economy,the scale of the market economy continues to expand,and a variety of dazzling commodities are scattered throughout the market.Various publicity advertisements and advertising strategies surround the people.The diversification of commodities also makes the packaging design of commodities.Very challenging.Coupled with the improvement of people’s living standards and the improvement of aesthetic ability,if products want to gain a firm foothold in the fierce market competition,they want to attract consumers’attention and arouse consumers’desire to buy.The characteristics of serialized packaging design are among them.There are very great advantages.This paper expounds the characteristics and applications of serialized packaging of commodities,and makes research and analysis on serialized packaging of commodities.