日本“和果子”包装设计中传统图形的应用

The Application of Traditional Graphics in The Packaging Design of“Kazuo”In Japan

日本食品包装设计享誉世界,而“和果子”作为传统的日式糕点,是日本极具代表性的食品,不少“和果子”包装设计上都会用到日本传统图形以凸显其特色。本文通过分析研究日本“和果子”包装设计中日本传统图形的具体应用,一定程度上给予我们在食品包装设计中对传统图形应用的思考与启示。

Japanese food packaging design is famous in the world,and“And fruit”as a traditional Japanese pastry,is a very representative food in Japan,many“and fruit”packaging design will use Japanese traditional graphics to highlight its characteristics.This paper analyzes the specific application of Japanese traditional graphics in Japanese“He fruit”packaging design,and to a certain extent gives us thinking and inspiration on the application of traditional graphics in food packaging design.