乡村振兴背景下包头农产品品牌形象设计策略研究

Research on Brand Image Design Strategy of Baotou Agricultural Products Under the Background of Rural Revitalization

在乡村振兴的背景下,如何通过农产品品牌形象设计增强农产品品牌活力有效促进农业产业升级。本文分析乡村振兴背景下农产品品牌形象设计的重要性,通过总结包头农产品品牌形象设计现存不足,从加强品牌形象创建意识,丰富创新农产品品牌推广渠道,挖掘品牌文化内涵塑造品牌形象,注重农产品品牌设计风格统一,探索农产品地域文化符号促进跨界融合发展五个方面,提出乡村振兴背景下包头农产品品牌形象设计策略。

Under the background of rural revitalization,how to enhance the brand vitality of agricultural products through the brand image design of agricultural products to effectively promote the upgrading of agricultural industry.The article analysis the importance of agricultural products brand image design under the background of rural revitalization,through summarizing the existing insufficiency of Baotou agricultural products brand image design,from the following five aspects to put forward Baotou agricultural products brand image design strategy under the background of rural revitalization which include strengthening the brand image to create consciousness,rich innovation of agricultural products brand promotion channels,mining brand culture shape the brand image,focusing on agricultural product’s consistent brand design style,exploring regional cultural symbols of agricultural products to promote cross-border integration and development.