“乾坤并建”:艺术设计赋能文创产业的边界与融合

“Harmony Between Heaven and Earth”:Art and Design Empower the Boundary and Integration of Cultural and Creative Industry

艺术设计是以创意为核心的艺术活动,是文创产业发展进程中不可或缺的执行要点,适当的艺术设计行为有效激活文化产业,对于国家经济、城市旅游、企业品牌等发展具有积极的正面推动作用。但在这过程中亦不乏过度设计、生搬硬套、同质化严重等现象。本文以“乾坤并建”为设计哲学,就艺术设计赋能文化创意产业结合相关案例展开论述。

Artistic design is an artistic activity with creativity as the core,and it is an indispensable execution point in the development process of cultural and creative industry.Appropriate artistic design behavior effectively activates cultural industry and plays a positive role in promoting the development of national economy,urban tourism and enterprise brand.However,in this process,there is no lack of excessive design,rigid copy,serious homogenization and other phenomena.Based on the design philosophy of“harmony between heaven and earth”,this paper discusses the cultural and creative industry empowered by art and design,combined with relevant cases.