浅析潮州刺绣文化创意产品设计--以婚庆包装为例

A Brief Analysis on The Design of Chaozhou Embroidery Cultural and Creative Products--Taking Wedding Packaging as An Example

潮州刺绣起源于我国岭南的潮汕地区,以构图饱满、色彩亮丽又具立体感而区别于其它绣种,是中国传统艺术的精髓,在国内外享有盛誉,但也免不了面临传承和发展的困境。本文简述了潮州刺绣的现状,对潮州刺绣文化在文化创意产品设计中的应用进行了构思,在潮州刺绣文化中提取元素,运用潮州刺绣文化融入婚嫁文化创意的设计思想,通过婚嫁文化创意设计构思,潮州刺绣文化与婚嫁文化创意理念相结合,并进行了潮州刺绣文化在婚嫁文化创意产品设计中的实践,将潮州刺绣文化在婚嫁文化创意中进行应用。希望通过潮州刺绣文化创意产品设计,加大潮绣的传播,让更多人了解潮州刺绣,并引发对潮州刺绣传承与发展的思考。

Chaozhou embroidery originated in the Chaoshan area of Lingnan in my country. It is different from other embroidery types by its full composition, bright colors and three-dimensional effect. It is the essence of traditional Chinese art and enjoys a high reputation at home and abroad, but it also faces difficulties in inheritance and development. This paper briefly describes the current situation of Chaozhou embroidery, conceives the application of Chaozhou embroidery culture in the design of cultural and creative products, extracts elements from Chaozhou embroidery culture, and integrates Chaozhou embroidery culture into the design idea of wedding cultural creativity. The idea is to combine Chaozhou embroidery culture with the creative concept of marriage culture, and carry out the practice of Chaozhou embroidery culture in the design of wedding culture creative products, and apply Chaozhou embroidery culture in marriage culture creativity. It is hoped that through the design of Chaozhou embroidery cultural and creative products, the dissemination of Chaozhou embroidery will be increased, so that more people can understand Chaozhou embroidery, and cause thinking about the inheritance and development of Chaozhou embroidery.