优势·起势·乘势:传播中国故事的三维审视

Advantages,Disadvantages,and Momentum:A Three-Dimensional Review of Spreading Chinese Stories

“加强国际传播能力建设”“展现可信、可爱、可敬的中国形象”是习近平总书记在党的二十大报告上对传播中国故事的殷切期望。作为展示真实立体全面中国的最佳方式,传播好中国故事是有效途径。中国共产党传播中国故事具有传播理论“行”、传播运维“能”、传播养分“好”等显著优势,也存在传播“进”与“出”逆差、传播“硬”与“软”落差、传播“东”与“西”反差等突出弱项。需要在厘清为什么要传播中国故事、以什么来传播中国故事、怎么样传播好中国故事等问题的基础上,守牢中华文化立场,把牢中国核心价值,传播中国真实声音,展示立体美丽中国,塑造中国伟大形象。

"Strengthening international communication capacity"and"present a China that is credible,appealing and respectable image of China"are the ardent expectations of General Secretary Xi Jinping for the dissemination of Chinese stories in the report of the 20th National Congress of the Communist Party of China.As the best way to show a true three-dimensional and comprehensive China,spreading Chinese stories is an effective way to eliminate blind spot and clear up misunderstandings.The CPC’s dissemination of Chinese stories has significant advantages in communication theories,operation and contents.There are prominent weaknesses in balancing inbound versus outbound communication,hard communication versus soft communication,and communication with the east versus the west.On the basis of clarifying why,what and how to spread Chinese stories,we need to uphold Chinese values,spread Chinese voice,shape Chinese image and show three-dimensional China.