浙江高校学生文化消费的现状、问题与引导对策

Current Situation and Problems of College Students Cultural Consumption in Zhejiang Province and Their Guiding Countermeasures

文化消费是当代大学生消费的一种重要形式,对大学生学习生活和价值观形成具有重要影响。采用问卷调查法,分析得出当前浙江高校学生文化消费主要表现为实用主义、尊崇时尚、娱乐消遣倾向,呈现理性化、个性化、浅层化等特征,同时存在网络消费突出、追求超前消费、娱乐消费上升等问题,高校应从树立正确价值导向、加强校园文化建设、提升文化需求层次、培育理性消费行为等方面协同家庭和社会等共同引导大学生进行健康科学的文化消费。

Cultural consumption,an important consumption form of contemporary college students,has a big impact on college students’study and life and the formation of code of values.Using a questionnaire survey,the paper concludes that the current cultural consumption of college students in Zhejiang province is mainly characterized by rationalization,personalization and superficialness through utilitarianism,worshipping fashion,and a trend of entertainment and recreation.There are corresponding problems,such as large amount of network consumption,pursuit of excessive consumption and increasing entertainment consumption.Colleges and universities are expected to work together with families and the whole society to guide college students to conduct healthy and scientific cultural consumption by establishing a correct value orientation,strengthening the construction of campus culture,improving the level of cultural needs,and cultivating rational consumption behavior.