基于FAHP的汽车造型创意设计评审决策研究

Research on Evaluation and Optimization of Automobile Creative Design Scheme Based on FAHP

目的:对影响汽车造型创意设计评审的要素进行了研究,为汽车创意设计方案的选择决策提供量化依据。方法基于模糊层次分析法(FAHP),组织相关干系人成立创意设计方案评价专家小组,通过分析用户对客观事物审美、造型美学感知,工程约束和品牌独特性,识别出影响方案评审的关键要素,建立评价层次结构模型,通过专家评审打分进行权重计算和排序的定量研究。结论利用FAHP对创意设计方案进行评审,能够有效地避免因为主观判断的随机性较强引发的客观判断错误的问题,为方案的评审提供量化选择的可能性,进一步指导设计方案的后续开发,确保汽车产品外观的市场竞争优势。

The factors affecting the evaluation of automobile creative design are studied to provide quantitative basis for the selection and decision taking for automobile creative design.Based on fuzzy analytic Hierarchy Process(FAHP),stakeholders were organized to establish an expert group for evaluation of creative design themes,to identify the key factors by analyzing users'perception of aesthetic and modeling aesthetics of objective things,engineering constraints and brand images.Then to establish the evaluation hierarchy model,and study the weight calculation and ranking quantitatively through the expert evaluation score.By FAHP to evaluate creative design schemes can effectively solve the problem that the objective weight lost due to the strong randomness of subjective weight,provide the possibility of quantitative selection for design review,further guide the subsequent development of design,and ensure the market competitive advantage of automobile product appearance.