长三角旅游经济生态效率测度及影响因素分析

Measurement of ecological efficiency and analysis of influencing factors of tourism economy in Yangtze River Delta

基于长三角地区27个主要城市2009-2018年数据,运用CCR-DEA模型与Malmquist-DEA模型分别对旅游经济生态效率及其全要素生产率进行测度,并选用Stata面板数据固定效应模型对其影响因素进行分析。结果表明:长三角旅游经济生态效率水平较高,但处于下降阶段;在其影响因素中,良好的生态环境、经济发展水平与固定资产投资具有积极的促进作用,旅游业从业人数与第三产业从业人数存在低水平的反向抑制作用。基于此,提出长三角地区旅游业发展对策建议。

On the basis of the data of 27 major cities in Yangtze River Delta from 2009 to 2018,the CCR-DEA model and the Malmquist-DEA model are used to measure the ecological efficiency of tourism economy and its total factors productivity respectively.The fixed effect model of Stata panel data is selected to analyze its influencing factors.The results show that:the level of ecological efficiency of tourism economy in Yangtze River Delta is high,but is in a declining stage.Among its influencing factors,good ecological environment,economic development level and fixed assets investment play a positive role in promoting it.The number of employees in tourism industry and the number of employees in the tertiary industry have a low level of reverse inhibition on it.Based on it,countermeasures and suggestions are put forward for the development of tourism in Yangtze River Delta.