葡萄酒文化旅游网络关注度时空演变特征研究——以张裕国际葡萄酒城为例

Research on Temporal and Spatial Evolution Characteristics of Attention of Wine Culture Tourism Network:A Case Study of Changyu International Wine City

通过对百度指数搜索,采用“自上而下”方法,对中国34个省级行政区的张裕国际葡萄酒城网络关注度进行测算分析。研究结果表明,张裕国际葡萄酒城网络关注度呈现波动增长,但增长幅度不大,移动端网络关注度增长较快,PC端有所下滑;东部地区的网络关注度明显高于中西部地区,基本呈现东部高于中部、中部高于西部的空间递减格局,这与我国经济的总体发展格局一致;网络关注度呈现明显的集聚特征,且具有“近邻效应”,与景区较近的区域网络关注度高;网络关注度存在明显的空间集聚现象,主要表现为低、高网络关注度省区分别与低、高网络关注度省区为邻,空间集聚性大于异质性;网络关注度在局域空间分布上较为稳定,高高集聚区域主要集中在华北地区及长江下游地区,网络关注度的“冷点”区域分布在西部地区。

Using the "top-down" method,based on the search of Baidu Index,this paper calculates the network attention of Changyu International Wine City in 34 provinces in China.The research results prove that the network attention of Changyu international wine city shows a fluctuating growth,but the range is small.The network attention of mobile terminal increases faster and that of the PC terminal decreases.The network attention of the eastern region is significantly higher than that of the central and western regions,basically showing a spatial decreasing pattern,in which the network attention of the eastern region is higher than that of the central region and the network attention of central region is higher than that of the western region,which is consistent with the overall development pattern of China’s economy.The network attention shows obvious agglomeration characteristics,and has "neighborhood effect",and the regional network close to the scenic spot has high attention.There is an obvious phenomenon of spatial agglomeration in network attention,which is mainly manifested in that provinces with low and high network attention are adjacent to provinces with low and high network attention respectively,and spatial agglomeration is greater than heterogeneity.The local spatial distribution of network attention is relatively stable.The high concentration areas are mainly concentrated in North China and the lower reaches of the Yangtze River,and the "cold spots" of network attention are distributed in the western region.