公立医院网络舆情的应对策略分析

Analysis on the Coping Strategies of Public Hospital Network Public Opinion

网络舆情是新时代发展下的产物,公立医院针对网络舆情要有效控制。网络舆情的产生与社会体制和医院综合管理质量密切关联,具有突发性、广泛性、难以控制等特征,为医疗行业形象的确立以及行业后续发展带来负面影响,公立医院应建立应对机制,通过转变医务工作者的态度,使工作人员能积极、乐观地面对问题,以此提升医疗质量。使用媒体宣传等基础手段,实现医院有效应对处理网络舆情的目的,增强公立医院处理网络舆情的能力,同时有效提高医务工作者的素质,强化专业技能。本文首先分析公立医院发生网络舆情的原因,针对原因确立解决对策,为更好应对此类问题提供理论参考。

Network public opinion is a product of the development of the new era,and public hospitals should effectively control network public opinion.The generation of online public opinion is closely related to the social system and the quality of the hospital's comprehensive management.It is sudden,widespread and difficult to control.It has a negative impact on the establishment of the image of the medical industry and the subsequent development of the industry.Public hospitals should establish a response mechanism to enable staff to face problems positively and optimistically by changing the attitude of medical workers,so as to improve the medical quality and use basic means such as media publicity,The hospital can effectively deal with online public opinion,enhance the ability of public hospitals to deal with online public opinion,effectively improve the quality of medical workers,and strengthen professional skills.This paper first analyzes the reasons for public hospitals online public opinion,and establishes solutions for the reasons,so as to provide theoretical reference for better coping with such problems.