人机交往中“闻声”与“现形”:智能语音助手化身形象呈现对用户听觉意象的补偿与冲突

“Hearing” and “Appearing” in Human-computer Interaction:The Compensation and Conflict of the Avatar Image Presentation of Intelligent Voice Assistant to the User’s Auditory Image

人机交往是否与人际交往模式一致是当前人机关系研究的热点话题。网络人际传播即便在面容缺场的情况下,也能实现“闻其声,如见其人”的效果,但可能导致人们构建交互对象的心理意象与其实际形象产生冲突。若人机交往回归网络人际传播模式,用户与智能语音助手的语音语言交互也能产生心理意象,并且该意象与智能语音助手的化身形象可能会有偏离。本文以智能语音助手的听觉与视觉感官(化身形象)为切入点,具体探讨智能语音助手的化身形象呈现、交互人机交往关系类型和对用户评价的影响效价与影响机制。通过2个实验发现,在共有型人机关系下,智能语音助手化身形象呈现与用户听觉感官心理意象产生冲突,发生意象失真,进而减弱用户评价;在交换型人机关系下,智能语音助手化身形象呈现对用户听觉感官心理意象产生补偿,促进意象清晰,提升用户评价。

Whether human-computer interaction is consistent with interpersonal communication mode is a hot topic in current human-computer relationship research. Network interpersonal communication can realize “hearing its voice” even in the absence of appearance. If humancomputer interaction returns to network interpersonal communication mode, the voice language interaction between the user and the intelligent voice assistant can also produce a mental imagery,and this image may deviate from the avatar image of the intelligent voice assistant. This paper takes the auditory and visual senses(avatar image) of the intelligent voice assistant as an example as the starting point, it specifically discusses the avatar image presentation, interactive humancomputer interaction relationship, impact potency and impact mechanism of intelligent voice assistant on user evaluation. Through two experiments, it is found that under the communal manmachine relationship, the avatar image of intelligent voice assistant presents, conflicts with the user’s auditory sensory psychological image, produces image distortion, and then weakens the user’s evaluation;under the exchange man-machine relationship, the avatar image of intelligent voice assistant is presented, which compensates the psychological image of users’ auditory senses, promotes image clarity, and improves users’ evaluation.