实践载体与行动目的:文化产业与主流意识形态建设的关系探讨

Practical Carrier and Action Goal: The Exploration of Culture Industry and Mainstream Ideology Construction Relationship

由西方主导向非西方主导转变的世界格局持续演进,加速了多种意识形态的秩序之争,冲击着文化产业的产业与意识形态双重属性,使得文化产业与主流意识形态建设的关系成为突出问题。文化产业是主流意识形态建设的实践载体,应该成为表达主流意识形态象征形式的战略载体,凸显主流意识形态优势的实践载体,锚定主流意识形态环境的媒介载体。文化产业主流意识形态建设的目的是为了维护国家意识形态安全,需要我们及时研判与治理社会思潮激荡,巩固“一核多元”结构的治理实践;应对与化解非常态公共危机,掌握意识形态话语的主动传播;加强与执行“后美国时代”互联网的中国之治,明确国家引领资本的坚定立场。

With the continuous evolution that non-West is replacing the West to dominate the global pattern, the competition of international order of diverse ideologies has been accelerated. Therefore, the two attributes of culture industry, industry and ideology, are suffering from shocks. As a result, the association of culture industry and the construction of mainstream ideology has been highlighted. Culture industry is the practical carrier of mainstream ideology construction. It is the strategic carrier for expressing mainstream ideology symbols, the practical carrier for demonstrating advantages of mainstream ideology, and the media carrier for anchoring the environment of mainstream ideology. The construction of mainstream ideology aims to maintain the security of national ideology. Accordingly, it is needed to study, assess, and govern zeitgeist stirring promptly to strengthen the governance practices of “one core, more elements”. Further, it is necessary to grasp the dissemination initiative of ideology in response to the abnormal public society crisis. Moreover, it is argued that we should reinforce and facilitate the internet governance measures in the post-American era and adopt the clear position that the nation leads the direction of commercial capital.