价值因素与非价值因素的互动:艺术品定价机制的一种新可能

The Interaction of Value Factors and Non-Value Factors:A New Possibility of Artwork Pricing Pattern

艺术品金融是艺术品市场发展的必然产物。对艺术品资产的估值是艺术品金融化过程的关键,估值的核心是定价机制。因此,建立中国艺术品定价评价标准,是中国艺术品金融发展的重要前提和基础。艺术品价格以其价值为基础,同时受非价值因素的影响:价值内涵结构是动态的,包含从使用价值到价值的转换,价值体现在物理价值、技艺价值、历史价值、文化内涵、社会价值、艺术美学五个方面;非价值因素包括宏观环境、艺术商业中介、艺术家与艺术品影响力、购买者与评估者的主观性。两者共同构成影响艺术品定价的要素组群,且价值因素又受到非价值因素的影响,这种独特的互动关系为艺术品定价标准的建立提供了可能的突破。

Artwork finance is an inevitable outcome of the development of artwork market.The valuation of art assets is the key to the process of artwork financialization,while the pricing pattern stands at the core of the valuation.Therefore,the establishment of China’s artwork pricing evaluation standards is an important prerequisite and foundation for the development of China’s artwork finance.The price of artwork is based on its value,but also affected by non-value factors.The value connotation structure is dynamic,consisting of physical,technical,historical,cultural and social value.Non-value factors include the macro environment,art commercial intermediaries,the influence of artists and artworks,and the subjectivity of buyers and evaluators.The twofold factors together constitute a group of elements that affect artwork pricing in which value factors are also affected by non-value factors.This unique interactive relationship provides a possible breakthrough for the establishment of artwork pricing standards.