英国big fish■设计工作室:以设计改变消费行为,为下一代“修复未来”

UK DESIGN STUDIO BIG FISH■: CHANGE CONSUMER BEHAVIOURS WITH DESIGN, “FIX THE FUTURE” FOR THE NEXT GENERATION

“要应对当今世界面临的气候变化,其中一个关键方法是:改变消费者行为!而食品、饮料和生活方式品牌在这方面发挥着举足轻重的作用。”“One of the key approaches to combat climate change is to change consumer behaviours!Food, beverage and lifestyle brands play a pivotal role in this!”全球气候变化是二十一世纪人类面临的最大挑战之一。面对这一挑战,一间设计工作室能够做什么?英国老牌设计工作室big fish■的举措是:选择成为共益企业(B-Corporation■)并支持ESG企业!(编者注:B-Corporation■指致力于运用商业的力量助力社会向好的盈利性企业;ESG企业指关注环境、社会和公司治理的有高度责任感的企业。)

Climate change is one of the greatest threats to human rights in the 21st century.What can a design studio do in the face of this challenge■The initiative of big fish,the long-established British design studio,is to choose to become a B-Corporation and support ESG businesses!