视觉传达图案创意在皮革产品设计中的应用探讨

Discussion on Visual Communication Pattern Creativity in Leather Product Design

为了探索现代皮革产品设计制作中的创新路径,进一步增强我国皮革品牌在国内、国际市场中的核心竞争力,本文以图案创意为切入点,研究其与皮革产品设计深入融合的应用方案。主要采用文献调查法、现状研究法和案例分析法对本文研究主题展开讨论,讨论了传统元素图案和现代流行图案在视觉传达中的创新价值,分析了将其与皮革产品的设计与制作相结合的应用实例。挖掘不同视觉图案在皮革设计作品中的审美价值和经济价值,分析了两大类皮革产品图案的表现工艺的优劣,丰富了皮革产品在视觉传达设计中的应用研究,对于我国皮革企业在图案元素设计方面具有一定的参考意义。

In order to explore the innovative path in the design and production of modern leather products, and further enhance the core competitiveness of Chinese leather brands in the domestic and international markets, this paper took the pattern creativity as the starting point to study the application scheme of its in-depth integration with leather product design. The research theme is mainly discussed by means of literature survey, status quo research and case analysis. The innovative value of traditional element patterns and modern popular patterns in visual communication were discussed, and the application examples of combining them with the design and production of leather products were analyzed. Excavate the aesthetic value and economic value of different visual patterns in leather design works, the advantages and disadvantages of the performance technology of two types of leather product patterns were analyzed, enriched the application research of leather products in visual communication design, and have certain reference significance for Chinese leather enterprises in the design of pattern elements.