中国话语译介规范的演变与评价

The Evolution and Evaluation of Translation Norms of Chinese Discourses

本文量化考察国内主流媒体与国外英语媒体对“绿水青山就是金山银山”的翻译方式,总结其英文译本的历时演变规律。通过爬虫软件爬取该中国话语被首次提出至今(2005-2021)的中方、外方英译文本,根据描述性译学理论思想,总结提炼出3个阶段的翻译规范并阐释其背后成因。研究认为,中国话语对外翻译规范经历了由贴近原则过渡到二元共存并逐步走向“以我为主”的话语建构历程。文章指出在新时代语境下,外译中国话语可以视具体文本特征及传播阶段提炼出话语概念内核,以适应新语境的传播需求。将“绿水青山就是金山银山”译为“Green+(be)+gold”型的译文具有再语境化灵活性和良好的传播效果。文章由此提出概念再语境化的翻译方案,进而探讨该外宣翻译方案的适用范围,以期补益中国话语翻译研究与实践。

This paper looks into the diachronic changes in the translation of “Green mountains are mountains of gold”. By comparing different English translations from Chinese media and other media, it argues that under the historical background of China’s economic rise and the policy of “getting across our own voice”, the publicity translation norms of Chinese discourse have undergone a transition generally from “going out first” to “equally emphasized” duality and gradually to the “self-construction”. The pre-sent study shows that “green+(be)+gold” translation model is a showcase of the conceptual recontextualization translating met-hod raised by this paper, which suits current situations and may shed some light on international publicity translation.