经济-礼貌模型:英文图书封面广告语的语用探究——以石黑一雄作品为例

Economy-Politeness Model: A Pragmatic Study of Book Cover Blurbs in Kazuo Ishiguro’s Novels

图书封面广告语作为连接图书与读者的桥梁,引导读者了解图书内容,指导其购买图书。本文通过整合杰弗里·利奇的经济原则和礼貌通用策略,尝试建立解读英文图书封面广告语的语用理论模型——经济-礼貌模型,并以石黑一雄英文原版图书的封面广告语为例,从音系、词汇与形态、句法、语篇四个层面探寻该模型的语用手法,从而阐释该模型的可行性和对图书封面广告语创作的指导意义。

Blurb is a bridge connecting books and their potential readers, and also a key to attracting readers and even stimulating readers’ purchase action. Through the integration of Geoffrey Leech’s Economy Principle and General Strategy of Politeness, Economy-Politeness Model is to be established for the explanation of book cover blurbs. Moreover, pragmatic devices guided by the Economy-Politeness Model are to be exploreds and illustrated with blurbs of Kazuo Ishiguro’s novels as examples from phonological, lexical & morphological, syntactic and textual levels, so as to prove the feasibility of the Economy-Politeness Model and the guiding significance for the blurbs creation.