基于3D打印平台的设计师激励机制研究

The Incentive Mechanism Design for Designers on the 3D Printing Platform

研究单个平台制造商和一个设计师构成的供应链中,采取收益共享契约对制造商与设计师各自利润决策的协调作用。分析了在集中决策、收益不分享、收益共享加固定费用契约三种情形下的供应链成员的博弈均衡,并进一步通过比较讨论了收益共享加固定费用契约对于供应链成员利润影响的优势和局限。研究表明:纯收益共享契约条件下,平台制造商的利润函数随收益分享系数的变化趋势取决于设计师的设计能力,但无法使供应链实现协调;相较于收益不分享情形,平台制造商在此基础上额外支付一笔固定费用会使双方利润都得到提升,达成“双赢”效果。且随着设计师设计能力的增强,双赢效果更为显著。

In this study, coordination of revenue sharing contract for profits decision of members is studied in supply chain that consists of one designer and one platform. Equilibrium is analyzed in three different scenarios which include considering recentralized decision making, without revenue sharing contract, and revenue sharing contract. Strength and limitations of revenue sharing contract on the effects of profit are discussed. The findings show that the pure revenue sharing contract can’t coordinate the supply chain systems unless the platform pays a fixed charge to the designer. And also the profits of the platform and the designer would certainly be increased for comparing with no revenue sharing contract, which leads to a win-win situation. With increasing of the design capabilities of designer, the profits of two sides have increased greatly.