“元宇宙+艺术”的机遇、风险和治理之道

2021年,建立在区块链技术、交互技术、云计算技术以及人工智能等技术群基础上的元宇宙被推到了风口浪尖。元宇宙兴起使得网络的这一“终极形态”为“元宇宙+艺术”的发展提供了新的机遇。于是本文从元宇宙的现实特点出发,首先探讨了元宇宙与艺术学领域的结合可能,然后阐释作为艺术媒介通道的元宇宙何以可能“脱虚向实”,引领艺术学的多领域发展。在透过元宇宙促进数字藏品、数字文旅、艺术创作等发展的基础上,探析“元宇宙+艺术”新发展模式下可能面临的数据泄露和窃取、文化霸权和意识形态渗透等风险,并站在现实世界和虚拟世界的边界处提出系统性的逻辑思考,以期为“元宇宙+艺术”的良性发展提供可行路径。

In 2021, the meta-universe built on blockchain technology, interaction technology, cloud computing technology, artificial intelligence and other technology groups was pushed to the forefront. The rise of the metaverse makes the “ultimate form” of the network provide a new opportunity for the development of “metaverse + art”. Starting from the actual characteristics of the metaverse, This paper first discusses the possible combination of the Metaverse and the field of art, and then explains how the Metaverse, as a channel of art media, can lead the multi-field development of art. On the basis of promoting digital collections, digital cultural tourism and artistic creation through the metaverse, this paper analyzes the risks of data leakage and theft, cultural hegemony and ideological infiltration that may be faced under the new development mode of “metaverse + art”, and puts forward systematic logical thinking at the boundary between the real world and the virtual world. In order to provide a feasible way for the good development of “metaverse + art”.