电商网页中数字插画的设计范式

The Design Paradigm of Digital Illustration in E-Commerce Web Pages

很多传统企业在转型过程中,把电子商务作为快速提升效率的重要途径。电商网页设计是商业功能的桥梁,保障线上销售的首要环节。该文重点探讨电商网页设计中数字插画带来的视觉特点并从不同的表现形式将民族元素和国际潮流相结合、打造企业中品牌故事研究,认为电商企业应善于丰富数字插画在网页设计中的应用,将品牌文化和视觉规范化作为导向,总结出数字插画在电商网页设计中的未来范式。

Many traditional enterprises in the process of transformation,the e-commerce as an important way to quickly improve the efficiency.E-commerce web page design is the bridge of commercial functions,and ensures the primary link of online sales.This article focuses on the visual characteristics of digital illustration in electricity web design and from different forms of national elements and international trend,build enterprise brand story research,think electricity enterprises should be good at rich digital illustration application in web design,the brand culture and visual standardization as a guide,summarizes the digital illustration in the future of the electricity web design paradigm.