视觉元素在现代食品包装设计中的应用研究——以泸溪河桃酥饼包装设计为例

Research on the Application of Visual Elements in Modern Food Packaging Design——Take the Packaging Design of Luxi River Peach Cake as an Example

随着时代的发展,人们的生活水平不断地提升,不仅在产品的质量选择上要求全面,同样审美要求也越来越高。本文章针对目前市面上已有的桃酥饼包装设计中存在的问题,提出更加新颖的视觉元素在现代食品包装设计中的应用,通过从食品包装设计的视觉元素上着手,如:商标、字体、造型、色彩中入手,设计出更加人性化、完整性的包装,呈现给大众整体的包装视觉冲击,与消费者产生共鸣。

With the development of the times and the continuous improvement of people's living standards,not only the quality selection of products is required to be comprehensive,but also the aesthetic requirements are getting higher and higher.This article aims at the problems existing in the packaging design of peach cake on the market at present,and puts forward the application of more novel visual elements in modern food packaging design.By starting from the visual elements of food packaging design,such as trademarks,fonts,shapes and colors,a more humanized and integrated package is designed,which presents the impact of the overall packaging visual effect to the public and resonates with consumers.