浅谈数字媒体技术对动画设计的影响

The Influence of Digital Media Technology on Animation Design

随着计算机和网络信息技术的快速发展,动画产业得到了迅猛的发展,并且已经渗透到人们生活的方方面面,取得了巨大的成功。动画作为一门综合性的艺术门类,在国内外得到关注和重视,已经被广泛应用于影视、游戏、广告等诸多领域。特别是近年来,数字媒体技术在影视动画领域应用日趋成熟,实践证明,将数字媒体技术运用到动画艺术创作中,可极大地吸引众多观众的眼球。鉴于此,笔者首先论述了数字媒体技术的内涵、种类及特征,动画设计的内涵、技术原理,并重点分析了数字媒体技术对动画设计的影响,最后对数字媒体技术在动画设计中的拓展应用展开了进一步的探究,以期能够引起业界相关人员的高度重视,推动我国动画产业的可持续、健康发展。

With the rapid development of computer and network information technology,the animation industry has developed rapidly,and has penetrated into all aspects of people’s lives,and has achieved great success.Animation,as a comprehensive art category,has been widely concerned and valued at home and abroad,and has been widely used in film and television,games,advertising and many other fields.Especially in recent years,the application of digital media technology in the field of film and television animation has become increasingly mature.Practice has proved that the application of digital media technology to animation art creation can greatly attract the attention of many audiences.In view of this,the author first discusses the connotation,types and characteristics of digital media technology,the connotation and technical principles of animation design,and focuses on the analysis of the impact of digital media technology on animation design.Finally,the author further explores the expansion and application of digital media technology in animation design,hoping to attract the attention of relevant personnel in the industry and promote the sustainable and healthy development of China’s animation industry.