传统扎染艺术在现代包装设计中的应用研究

Application of Traditional Tie Dyeing Art in Modern Packaging Design

扎染是我国传统的印染方法,审美价值极高。随着社会的发展,扎染已经不再局限于传统的印花技法,它可以为现代化生活增添更多的色彩冲击力和营造艺术氛围。当今推崇设计要注重传统与现代的结合,在包装设计当中融入扎染艺术能够为现代产品提供的强大文化竞争力,以扎染技术为着力点的文化附加值,既可以促进产品销售,又增强产品在市场竞争当中的“软实力”。

Tie-dyeing is a traditional printing and dyeing method in China with high aesthetic value With the development of society tie-dyeing is no longer limited to traditional printing techniques it can add more color impact and create artistic atmosphere for modern life Nowadays,we should pay attention to the combination of tradition and modernity in packaging design,and integrate tie-dyeing art into packaging design,which can provide strong cultural competitiveness for modern products.The cultural added value with tie-dyeing technology as the focus can not only promote product sales,but also enhance the“soft power”of products in market competition.