5G视域下湘绣创新发展与品牌包装形象战略

Innovative Development of Hunan Embroidery and Brand Packaging Image Strategy Under 5G Vision

作为非遗的湘绣,当前发展传承陷入了困境,想要重焕新生,就必须跟紧时代要求。5G时代的到来为非遗的传承创新带来了新的发展机遇。针对目前湘绣文创产品的同质化严重、缺乏系统性教学方式、缺少人才储备、难以传承维系等困难,利用好5G网络技术在其高速率、低延迟、云计算服务等优势的支持下,将湘绣文创产品的发展推陈出新,助力湘绣实现推广创新、传承创新、销售模式创新等,打造立足于湘绣保护与传承的自给自足之路,使湘绣在5G时代下把握新机遇。

As an intangible cultural heritage,Hunan embroidery is now in a serious predicament in its development and inheritance.In order to revitalize itself,we must closely follow the pace of The Times.The arrival of the 5G era has brought new development opportunities for the inheritance and innovation of intangible cultural heritage.With Hunan embroidery is its wen and product homogeneity,lack of systematic teaching methods,lack of talent reserve,difficult to innovation inheritance,make good use of 5G network technology in its high rate,low delay,cloud computing services,combining Hunan embroidery and product development,help Hunan embroidery realize innovation promotion,inheritance innovation,innovation sales model,build based on Hunan embroidery protection and inheritance innovation,make Hunan embroidery under the 5G era to grasp the new opportunities,a new starting point.In order to provide reference for the relevant theoretical research and design practice.