数智化赋能旅游业高质量发展的作用机理与实施方略

The Function Mechanism and Implementation Strategy of Digital Intelligence Enabling the High Quality Development of Tourism

随着数字化和智能化的飞速发展,旅游业等传统产业在运营模式和产业结构等各个领域面临数智化转型。技术进步对旅游业转型升级和创新发展的作用日益凸显,正确认识数智化转型浪潮对旅游业的影响至关重要。本文重点分析了数智化赋能旅游业高质量发展的作用机制,指出技术进步正日益融入旅游产业全链条,数据与智能的深度融合带动了一系列的旅游新趋势,而且数智化通过改变价值创造过程,提高了客户和利益相关者的参与度以及利益相关者之间的协作水平,更大限度地实现价值共创。同时,论证了数智化如何通过渗透、重组和引领的关键方式赋能旅游业典型应用场景,讨论了旅游业数智化转型面临的挑战,为充分发挥数智化对旅游业高质量发展的积极作用,应完善支撑旅游业数智化转型的政策体系,加快构建数据资源管理,积极推动组织变革和升级,全面构建立体化监管体系。

With the rapid development of digitalization and intelligence,traditional industries such as tourism are facing digital and intellectual transformation in various fields such as operation mode and industrial structure.The role of technological progress in the transformation,upgrading and innovative development of the tourism industry has become increasingly prominent.It is crucial to correctly understand the impact of digital and intellectual transformation on the tourism industry.This paper focuses on the analysis of the functional mechanism of digital intelligence enabling high-quality development of tourism,pointing out that technological progress is increasingly integrated into the whole chain of tourism industry,and the deep integration of data and intelligence has driven a series of new tourism trends.By changing the process of value creation,digital intelligence has improved the participation of customers and stakeholders and the level of collaboration between stakeholders,and achieved greater value co creation.At the same time,this paper demonstrates how digital intelligence can enable typical application scenarios of tourism industry through penetration,restructuring and leading,and discusses the challenges faced by digital intelligence transformation of tourism industry.In order to give full play to the positive role of digital intelligence in the high-quality development of tourism,we should improve the policy system supporting the digital intelligence transformation of tourism,accelerate the construction of data resource management,actively promote organizational reform and upgrading,and comprehensively build a three-dimensional regulatory system.