乡村振兴视域下大学生农产品创业发展思路研究

Research on the Development of College Students’Agricultural Products Entrepreneurship from the Perspective of Rural Revitalization

为实现乡村产业转型升级,不仅要改善基础设施,提升资金投入,还要吸引大量高素质人才,积极鼓励大学生返乡创业。伴随着“五通下乡”政策的全面落实,以及创业创新理念的兴起,乡村大学生创业逐渐成为促进乡村经济发展的重要推动力。相关研究人员通过举例法、对比法等方式,分析乡村大学生农产品创业发展优势与困境,围绕特色农产品,打造大学生农产品创业新模式,通过这种方式扩大乡村特色农产品销售途径,实现乡村产业多元化发展目标。

In order to realize the transformation and upgrading of rural industries,we should not only improve infrastructure and capital investment,but also attract a large number of high-quality talents and actively encourage college students to return home and start businesses.With the full implementation of the"five links to the countryside"policy and the rise of entrepreneurship and innovation ideas,rural college students’entrepreneurship has gradually become an important driving force to promote rural economic development.Relevant researchers analyzed the advantages and difficulties of agricultural product entrepreneurship development of rural college students through examples,comparison and other methods,created a new mode of agricultural product entrepreneurship for college students around characteristic agricultural products,expanded the sales channels of rural characteristic agricultural products in this way,and achieved the goal of diversified development of rural industries.