网络流行语的意义生产与话语接合——基于第三代话语理论的研究

Meaning Production and Discourse Fusion of Network Buzzwords:A Study Based on the Third Generation Discourse Theory

将网络流行语接合进主流意识形态话语体系,能使文本具有开放性和亲和力,使主流价值观在流动的话语结构中得以凝结,并建构认同。基于第三代话语理论,以习近平新年致辞文本为个案,研究发现:在文本-语境层面,网络流行语所承载的现实意涵、特定风格与多元价值浸润下的主客体进行了有机融合,为主流意识形态的广泛认同创设了基础;在接合层面,通过“有实力”等意义钮结点,网络流行语揉合了多样化的主体立场,促进了身份认同的意义统合;在认同层面,由于话语结构的偶然性与流动性,主流意识形态的推行者需进一步顺应社会结构与文化环境的嬗变,把握流行性话语的传播规律,以提升民众尤其是青年群体对主流意识形态的意义体验与认同。

Fusing network buzzwords into mainstream ideology discourse system makes the discourse to be open and appealing,and makes the mainstream values to condense in the flow of discourse structure and be recognized.The authors study Xi Jinping's new year address text by using the third generation discourse theory and the findings are as follows:At the text-context level,the practical meaning,specific style of the network buzzwords have been organically fused with the subject and object with multiple values,which lays a solid foundation for the widespread recognition of the mainstream ideology.At the fusion level,through"powerful"and other meaning nodes,the network buzzwords blend diversified subject positions,realizing the integration of meanings which contributes to identity recognition.At the level of recognition,due to the contingency and mobility of discourse structure,the promoters of mainstream ideology need to further adapt to the evolution of social structure and cultural environment,observe the communication law of buzzwords,so as to enhance the meaning experience and recognition of the people,especially the youth,to the mainstream ideology.