计划行为理论视角下农民公共卫生习惯培养的探讨

The cultivation of farmers’public health habits from the perspective of the theory of planned behavior

相较于市民而言,农民的卫生安全意识较为薄弱。加强农民公共卫生习惯培养,对于提高农民整体健康素质和实施“健康中国”战略意义重大。计划行为理论认为个体行为意愿是影响个体是否采取某一行为的决定因素,而行为意愿的强弱受行为态度、主观规范和感知行为控制三个变量的影响。依据计划行为理论,文章分析农民形成不良卫生习惯背后影响其行为意愿的因素,为培养农民公共卫生习惯提供相关建议,以期提高农民公共卫生安全意识,践行健康文明生活理念,切实保障农民身体健康。

Compared with rural citizens,farmers’awareness of health safety is relatively weak.Strengthening the cultivation of public health habits of farmers is of great significance to improving the overall health quality of farmers and implementing the strategy of"Healthy China".The theory of planned behavior holds that individual behavioral intention is the decisive factor affecting whether an individual takes a certain behavior,and the strength of behavioral intention is influenced by three variables including behavioral attitude,subjective norms and perceived behavioral control.Based on the theory of planned behavior,this paper analyzes the factors that influence the behavior intention of farmers when they form bad health habits,and provides relevant suggestions for the cultivation of farmers’public health habits,in order to improve their awareness of public health safety,practice the concept of healthy and civilized life,and effectively protect farmers’health.