大数据技术在电子商务数据分析中的运用

Application of Big Data Technology in E-commerce Data Analysis

文章在对大数据以及电子商务概念进行分析的基础上,以京东平台贵州茶叶销售相关数据为例,重点探讨了大数据技术在电子商务数据分析中运用的优势,在整体发展视角下指出了大数据技术在电子商务数据分析运用中面临的挑战,并给予了行之有效的建议。

This paper focuses on the advantages of big data technology in e-commerce data analysis by taking the data related to tea sales in Guizhou on the JD platform as an example,points out the challenges faced by the application of big data technology in e-commerce data analysis from the perspective of overall development,and gives effective suggestions.