体验旅游视域下红色研学游产品开发策略探析——以横道河子小镇为例

Research on the Development Strategy of Red Research Tour Products from the Perspective of Experience Tourism——Take Hengdaohezi Town as an Example

研学旅游是“旅游+”概念下的新模式,它不仅连接和传承了古代游学、“读万卷书,行万里路”的教育思想和人文精神,而且成为一种新的素质教育方式。黑龙江省拥有丰富的红色旅游资源,孕育了龙江四大精神等宝贵精神财富,为当地开发红色旅游提供了资源保障,通过旅游业释放资源活力、发挥资源价值是红色旅游产品开发的关键。以横道河子为例,以黑龙江省“十四五”文化和旅游发展规划为指导,结合当地红色旅游发展现存问题,从旅游者体验的角度创新红色旅游活动,有针对性地提出了“3+5”的旅游产品体系,着眼于产品体验的深度,传承革命精神、深化爱国主义教育,振兴地区经济、助力百年老镇重现生机。

Study tourism is a new model under the concept of"tourism plus".It not only connects and inherits the educational thought and humanistic spirit of ancient study tour,"reading thousands of books and traveling thousands of miles",but also becomes a new way of quality education.Heilongjiang province is rich in red tourism resources,which breeds precious spiritual wealth such as the four spirits of Longjiang,and provides resource guarantee for local development of red tourism.However,how to release the vitality and value of resources through tourism is the key to the development of red tourism products.Taking Hengdaohezi town as an example,guided by the"14th Five-Year Plan"culture and tourism development plan of Heilongjiang Province,combined with the existing problems of local red tourism development,this paper innovates red tourism activities from the perspective of tourists’experience,and puts forward a"3+5"tourism product system,focusing on the depth of product experience,so as to break the bottleneck of red tourism development,inherit the revolutionary spirit,deepen patriotism education,revitalize the regional economy and help the century-old town to regain its vitality.