数字出版对数字经济影响力的实证研究 --以重庆市为例

An Empirical Study on the Influence of Digital Publishing on Digital Economy--Taking Chongqing as an example

数字出版是以数据为关键要素驱动的数字经济产业活动,是数字经济的重要组成部分,数字出版的良性发展对数字经济多个产业部门的高质量发展有正向作用.本研究应用投入产出分析方法,以重庆市2019年数字出版产业数据实证研究了数字出版对数字经济的影响.结果表明:数字出版对数字经济产业部门渗透性不断加深,数字出版产业链对数字经济波及效应显著,数字出版产业对于国民经济的感应度和影响力明显,数字出版产业对数字经济消费影响突出.

Digital publishing is an industrial activity of digital economy driven by data as a key element.It is an important part of digital economy.The favorable development of digital publishing has a positive effect on the high-quality development of many industrial sectors of the digital economy.This research applies the input-output analysis method to conduct an empirical study on the impact of digital publishing on the digital economy based on the data of Chongqing s digital publishing industry in 2019.The results show that the penetration of digital publishing to the digital economy industry sector is deepening.The digital publishing industry chain has a significant impact on the digital economy,a significant sensitivity and influence on the national economy,and a prominent impact on the digital economy consumption.