基于游客出行的江苏省旅游户外装备市场分析与对策研究

Market Analysis and Countermeasures of Tourist Outdoor Equipment in Jiangsu Province Based on Tourists’Travel

户外旅游作为人与自然紧密结合的活动方式恰好满足了人们的身心需求,户外旅游的人数逐年递增。受户外旅游蓬勃发展的影响,游客对户外旅游装备的需求递增也带动了装备市场的发展。运用空间分析法、问卷调查法和统计分析法分别对江苏省供给端旅游户外装备市场和需求端旅游户外装备市场进行深入分析,总结创新发展存在的问题,并提出提升对策。

Outdoor tourism,as a way of activities that closely integrates people with nature,just meets people’s physical and mental needs,and the number of outdoor tourism is increasing year by year.Affected by the vigorous development of outdoor tourism,the increasing demand for outdoor tourism equipment by tourists has also driven the development of the equipment market.Using spatial analysis method,questionnaire survey method and statistical analysis method,the paper conducts an in-depth analysis on the supply-side tourism outdoor equipment market and the demand-side tourism outdoor equipment market in Jiangsu Province,summarizes the problems existing in innovation and development,and proposes the improvement strategies.