沈阳故宫博物院文创产品迭代及平台发展研究

Research on Iteration of Cultural and Creative Products and Platform Development of Shenyang Palace Museum

在“互联网+”的大背景下,国家经济快速发展,科技产品的迭代速度和文创产业的发展达到了新高度。利用网络平台为沈阳故宫文创产业提供营销策略,推广沈阳故宫特色文创产品。

In the context of"Internet+",the national economy has developed rapidly,and the iteration speed of scientifi c and technological products and the development of cultural and creative industries have reached a new height.The paper provides marketing strategies for the cultural and creative industry of Shenyang Palace Museum and promotes the cultural and creative products with Shenyang Palace Museum characteristics.