摘要
分析常州市“江苏老字号”常州银丝面馆品牌发展现状,阐释强化品牌IP形象升级的必要性。在此基础上采用服务设计创新方式,让老字号的年轻态来满足消费体验,促进常州本土品牌的升级发展。
This paper analyzes the current situation of the brand development of Changzhou"Jiangsu time-honored brand"Changzhou Silver Noodles,and explains the necessity of strengthening the upgrading of the brand's IP image.On this basis,service design innovation is adopted to meet the consumption experience of old brands in their youth and promote the upgrading and development of Changzhou local brands.
出处
《丝网印刷》
2022年第20期61-63,共3页
Screen Printing
关键词
IP形象设计
老字号
品牌升级
IP image design
time-honored brand
brand upgrade