品牌建设中的美学理念

Traditional Aesthetic Concept in Brand Building

通过资生堂对传统美学在品牌设计中的应用角度,分析具体的美学表达与品牌发展之间的关系,提出传统美学理念在品牌可持续发展中的创新应用策略,总结应用于品牌可持续发展的传统美学创新的关键点。

From the perspective of Shiseido's application of traditional aesthetics in brand design,this paper analyzes the relationship between specific aesthetic expression and brand development,proposes innovative application strategies of traditional aesthetic concepts in brand sustainable development,and summarizes the key points of traditional aesthetic innovation applied to brand sustainable development.