“互联网+”背景下的校企文创产业成果转化探究

Research on the Transformation of School Cultural and Creative Industry Achievements Under Internet+Background

以文创产业成果转化为探究对象,提出核心在于文创产品的设计研发、市场合作推广,以及产品设计教学的反哺。利用互联网背景下产学研模式的优势,打造学校与企业文创产业新融合。

With the transformation of cultural and creative industry achievements as the object of inquiry,it is proposed that the core lies in the design and development of cultural and creative products,market cooperation and promotion,and the feedback of product design teaching.Make use of the advantages of the industry,education and research model under the Internet background to create a new integration of the cultural and creative industries of schools and enterprises.