供给侧结构性改革视角下旅游市场细分研究

Study on Mechanism,Motivation and Strategy of Tourism Market Segmentation from the Perspective of Supply-side Structural Reform

供给侧结构性改革视角下优化旅游市场细分,能够在需求与供给平衡的基础上,实现旅游业发展的内在动力与方向引导。从旅游市场细分的角度看,去除库存、降低成本、补齐短板来是解决旅游市场细分的创新策略。旅游市场细分的内涵升级、目标转化、思维优化是通过供给侧改革直接作用机制、源本性作用机制、整体互动作用机制来实现的,消费群体心理动机、消费行为等特征的变化,要求旅游产业将各种要素与资源进行优化组合,为旅游行业的新业态构建提供后备力。

Based on how to optimize the segmentation of tourism market from the perspective of supply-side reform,it can realize the internal power and direction guidance of tourism development on the basis of the balance between demand and supply.It is necessary to explore and analyze the pursuit of consumer demand level so as to clarify the subdivision strategy at the supply level.From the perspective of tourism market segmentation,solving current problems of tourism market segmentation removal of inventory,reduction of cost and complement of shortcomings.it is mainly to provide strategies and innovative ideas for connotation upgrading,target transformation and thinking optimization of tourism market segmentation is innovative,direct mechanism,source-based mechanism and overall interactive are realized by strateges psychological motivation and consumption behaviors have changed,and It requires the tourism industry to optimize the combination of various elements and resources,so as to provide backup force for the construction of new business forms in the tourism industry.