当代俄罗斯大众媒体中的权力形象构建

The Construction of Power Image in Contemporary Russian Mass Media

权力形象是对权力的认知,在当代俄罗斯形成这种认知的主要途径是大众媒体。权力呈现出完全相反的两种形象:正面形象和负面形象,二者长久以来共存于俄罗斯民族意识当中。大众媒体构建权力形象首先考虑的是语言要素,其次是受众要素,在此基础上采用一系列手段,其中既有显性手段,也有隐性手段。显性手段与隐性手段彼此交织,互为补充,共同构建出立体多面的权力形象。

The image of power is from the awareness of power,and the main way to form this cognition in contemporary Russia is through the mass media.The power presents the complete opposite two images,namely a positive image and a negative image,which have been coexisted in the Russian national consciousness for a long time.The mass media is first considering the language elements in the construction of the power image,followed by audience,and a series of means,which consist of both explicit means and implicit means.The explicit means and the implicit means are intertwined,interacting with each other,and co-constructing a multi-dimensional power image.