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新农村建设下电子商务的发展研究

Research on the Development of E-Commerce under the New Rural Construction
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摘要 在我国新农村建设下,电子商务的发展出现了新的契机,同时也存在一定的挑战。文章分析了电子商务的内涵及模式,新农村建设下发展电子商务的必要性和电子商务的发展措施,提出了对电子商务的发展展望,旨在呼吁更多更好的电子商务平台和专业人才投身新农村建设,充分发挥电子商务在新农村建设中的作用。 Under the construction of new countryside in China,the development of e-commerce has presented new opportunities,but there are also certain challenges.This article analyzed the connotation and mode of e-commerce,the necessity of developing e-commerce under the construction of new countryside and the development measures of e-commerce,and put forward the development prospect of e-commerce.The purpose is to appeal for more and better e-commerce platforms and professionals to participate in the construction of new countryside and give full play to the role of e-commerce in the construction of new countryside.
作者 邹艳飞 Yanfei Zou(School of History and Ethnic Culture,Guizhou University,Guiyang,Guizhou,550025,China)
出处 《管理科学与研究(中英文版)》 2022年第9期230-234,共5页 Management Science and Research
关键词 新农村建设 电子商务 发展 Construction of New Countryside E-commerce Development
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