SOR理论视角下的混合式教学管理行动研究——以《新媒体整合营销》课程为例

An Action Research Study of Teaching Management in Hybrid Teaching and Learning from the Perspective of SOR Theory——A Case Study of Integrated Marketing in New Media

为了深化混合式教学效果,提高课堂教学管理效率,科学的教学设计策略和师生共同参与教学的机制研究变得至关重要。为此,本研究探讨了B0PPPS教学设计在混合式教学中的应用,并以“刺激-机体-反应”理论(Stimulus-Organism-Response,简称SOR)做理论框架,重点突出教学管理中学生这一主体的重要性。研究发现:构建“学习共同场”令学生“卷入”,内驱力唤醒学生“加入”,并能够刺激参与式学习行为发生。

To improve the quality of hybrid teaching and learning and the efficiency of teaching management,designing a scientific teaching model and studying the mechanism of teacher-student participation have become crucial.Therefore,this study examined the application of the B0PPPS model in hybrid teaching and learning and adopted the"Stimulus-Organism-Response"theory(SOR)as a theoretical framework.The study found that the construction of a"learning common field"allows students to"get involved,"and the internal motivation wakes up for students to"join",which can stimulate participatory learning activities.